New Trends You Should Leverage in 2014

It was management consultant, Peter Drucker, who advised the best way to predict the future was to create it. But as every marketer knows, creating new things is difficult. Really difficult. But fortunately, we have a solution. The next best way to predict the future is to have access to validated and predictive loyalty and emotional engagement metrics to help point the way. Happily, we do, and after examining over 100,000 consumer assessments, we’ve identified 14 critical trends to help marketers create their own, successful futures next year. We invite you to take a look and see which will be most useful for your brand. A new year provides brands with a chance for new resolutions and new beginnings, so it’s worth noting Mr. Drucker also advised companies if they wanted to do something new, they had to stop doing something old. These 14 new trends provide brands the opportunity to break old habits, embrace new methods of brand engagement and brand marketing, and to help to create new and profitable futures for themselves.

Sincerely,

Brand Keys, Inc. Partner of
Brand Lounge in the Middle East
www.brandloungeme.com

The Ultimate Question of Brand, the Consumer Marketplace & Everything

This is it: “What do consumers expect?”

It comes in different forms, with marketers wondering “What do consumers really want in my category?” “Will consumer want this?” “Will consumer buy it?” “Will consumers buy mine?” Well, here’s a question for you:

“Want answers predictive of consumer behavior in the marketplace?” If you do, category engagement drivers can help. They identify how consumers view categories, how they compare offerings, and they answer the ultimate question, “What do consumers expect?” Know that and you’ll know what they’ll buy.

For an in-depth look at how it works in one category, we invite you to read the Branding Magazine article, Do You Want a Phone With A Camera Or A Camera With A Phone?

When brands keep an eye on category engagement drivers and consumer expectations, brands get a high definition view of the category through consumers’ eyes.

If it helps, think of it as a brand sensor that’s as wide as the category!

Sincerely,

Brand Keys, Inc. Partner of
Brand Lounge in the Middle East
www.brandloungeme.com